This ability to use design to solve larger problems demands a holistic view. We find that it can be difficult to talk about the 10 values separately because they're so interwoven, they very easily flow into one another.
But that's why the whole idea of it as a DNA is so powerful. The individual strands are what makes up the whole. In our conversation, we kept coming back to the social aspect.
Julie: I realise that of course the DNA is meant to be seen as a whole, but can we talk about some of them individually, like social...like you, you mentioned social.
Lars: Yeah, sure. Well, I think in many ways, very often when foreigners come to Denmark, they notice how designed a society we are — the cities, the way we go about each other, and the whole situation, the whole of getting to Denmark, which is a book coming up.
Getting to Denmark in terms of getting to the social welfare society that we have become. And so I think this social democracy, you could say, or social welfare establishment of a society is very much based on design actually or vice versa.
So they are, in some respect, part of each other and have supported each other all the way through. So. I don't like the term too much about "democratic design" because it sort of tells what then I'm not part of the democratic design so I'm not democratic or what? Of course not again.
But I understand Democratic design in the sense of making it affordable for a lot of people. Because there are a lot of Danish design classics specifically within furniture, that are very expensive. And the reason being that they are either in limited numbers, they are maybe from material and handling of something that still encounters some kind of handcrafting around it. So it's not maybe as industrialised as something you just inject in a mold and get a ready piece out.
So for this reason, I think that the social part of it is making it affordable for many, for the masses, so to speak, but still reflecting on all the values in terms of high quality, durability and the all these things that are also characteristic for Danish design.