Thank you for coming with us on this journey through Danish design. One of the things that came up again and again in my conversations was the notion of co-creation. And what is co-creation, you ask? In a way it's a collaboration - you invite a diverse group of people with different knowledge and talents into a room and everyone contributes to solving the task at hand. Everyone’s unique perspective is taken into account and the solution is thereby co-created.
Co-creation is something that Danish design and Danish culture in general are very good at. One of the best-known examples is LEGO’s Ideas platform. Anyone who wants to, can build a LEGO set, upload it to the platform and suggest that LEGO make it as a real set. If they can gather 10,000 votes for their idea, LEGO will consider making it.
This way, LEGO has gotten ideas for sets they would never have come up with or pursued on their own. And in return for the great ideas, they share the wealth with the person who suggested the set, giving them part of the revenue. This has resulted in cool smaller sets like the space-themed Exo-Suit by Peter Reid and the Research Institute promoting women in STEM by Ellen Kooijman, as well as more famous sets like Central Perk from the t.v. show Friends or the house from Home Alone. They all exist thanks to co-creation.
*Please note that the text on this page is a transcript of the podcast episode.