We’ve come to the final episode of our first podcast series on Danish design. We’ve had a look at the Danish design tradition from its heyday in the middle of the last century, through to more recent attempts to define the Danish design DNA, to co-creation, which today’s Danish design is especially good at. We’ve looked at why Danish design has resulted in so many beautiful chairs and made an argument for textiles taking their rightful place in the tradition. And now it’s time to turn to where Danish design is headed.
Something that designer Lars Thøgersen mentioned in my first interview was that he thinks of any design project as a matter of tænke, tegne, teste. Translated to English, that’s think - draw - test - but it just sounds better in Danish. But the notion is a good one - it’s about iterating your designs, thinking them through, drawing them out, then testing them and then starting all over again. That made sense for the tradition, and it still makes good sense when you think about going forward. So wherever Danish design is headed, it will surely continue to tænke - tegne - teste.
The Confederation of Danish Industry is suggesting an entirely new policy around Danish design. This is because their research shows that 81% of Danish companies believe that design strengthens their brand. The suggested policy is rooted in Danish design as a process and moving away from it being just about chairs and lamps. We spoke with Lise Thomsen about the initiative.
Please note that the text on this page is a transcript of the podcast episode.